This opinion article was first published on CLUAS in November 2004
CLUAS Opinion
The Roland Massacre
In 
the 3rd CLUAS Opinion piece, 
Doctor Binokular reflects on the not-always-positive use of modern technology by those 
who like to think they are entertaining us...
The usual process for writing one of these Op-Ed pieces is that anyone 
writing one of these sends a basic idea to Jules our Op-Ed-Editor so to speak. 
If Jules gives the idea the nod, we then spend about two weeks hammering it out 
into something vaguely coherent. This Op-Ed was originally supposed to be a well 
researched and thought out piece on how copyright and recording technology have 
changed modern music. Well nuts to that, I was getting bored even thinking about 
it, and what's more, inspiration struck me in the place where all the great 
schemes and ideas of mankind have been forged: the pub. I have discovered that 
yes, technology has changed music, sometimes for the good, but that fateful 
evening I discovered it also has a dark side too.
It all started out innocently enough as these things do, a group of friends 
enjoying an evening in one of Cork city's' nicer drinking establishments and the 
evening would have continued this way if wasn't for the fact that someone 
suggested we should go see her father's band which was playing a gig in another 
pub. Of course we all decided to go along with the idea, maybe it was mob 
mentality, just following the crowd, maybe it was morbid curiosity, who knows, 
but what followed was to be a night that was simultaneously horrific, surreal 
and entertaining. The same ingredients as a good car crash basically. 
We arrived at said pub, which let's just say catered for a slightly older 
clientele than ourselves, to find that the "band" was not really a band at all. 
It was just said girl's dad with a rack of moderately expensive looking 
keyboards and another bloke who filled in on lead vocal duties. They kind of 
looked like an over-50s answer to the Pet Shop Boys. There was also a foreboding 
sense that I had walked onto the set of "Phoenix Nights". Any minute now I 
expected Peter Kay would walk in the door. In fairness, I should point out that 
one of these keyboards was actually a Technics, but "The Technics Tussle" 
doesn't sound as cool a title as "The Roland Massacre"
Now an electronic keyboard/synthesizer/workstation, whatever you wish to call 
it, is a fairly innocuous piece of kit. A useful instrument that can function 
either as a cost effective way for a rock band to fill out their arrangements or 
be used to create music in itself. Give one of these to Ralph Hutter and Florian 
Schneider and you might end up with something resembling "Autobahn" or "Tour De 
France". In the hands of Juan Atkins, it might be used to create finely crafted 
Techno. The Human League might have even squeezed a decent slice of pop out of 
it. In the hands of the working pub musician doing covers however, he probably 
sees it as nice little earner. The ability to re-create the entire sounds of a 
showband without the hassle of having to hire all those musicians! Less 
personnel! More cash! Less of that lugging heavy stuff into a Ford Transit! 
Great!
Except of course for one problem, when it comes to recreating the sound of an 
entire band, these keyboards seem to fail spectacularly when placed in the hands 
of the pub musician. Regardless of how modern or expensive the keyboard, he will 
still manage to make it sound like the tune you would get by pressing the "Demo" 
button on that cheap €30 Casio mini-keyboard your mum bought you in 1989. The 
Chemical Brothers would often label early versions of their tracks that they 
gave to DJs as "Electronic Battle Weapon". Well sorry guys, that's nothing 
compared to how lethal a keyboard is in the hands of a pub musician. He wields 
it like a digital katana, mercilessly striking down all that stands in his 
musical path. The songs, regardless of their original brilliance are all without 
fail massacred with brutal and ruthless efficiency.
His repertoire consisted of what could be genuinely called popular music (as 
opposed to "pop" music). As Del Boy in "Only Fools and Horses" could tell you, 
real popular music isn't what's number one in the charts. Don't believe me? Then 
just take a look at how few singles you have to shift these days to have a 
number one. Certainly if the urban legend is to be believed, Louis Walsh only 
needed to fill the boot of a medium sized family car to catapult Boyzone right 
to the top. No, real popular music is made up of the songs that everyone, even 
your elderly maiden aunt knows and recognizes immediately. The kind of stuff the 
DJ can play at virtually any wedding reception without worrying about getting 
into trouble or the dance floor clearing like the Red Sea parting before Moses.
You might get the impression from what I described that I had spent the entire 
evening curled up in the foetal position under a table with my eyes closed and 
my fingers in my ears so as to block out the horror of it all, hoping that it 
would soon all be over. Nothing could be further from the truth. Like I said 
earlier, it had all the elements of a good car crash. It may be horrific but it 
is also fascinating, entertaining and surreal and just like witnessing a car 
crash, you just can't look away. You will notice that I've been using the word 
surreal a lot, but that doesn't quite cover it. Even Dali and DaDa could not 
match this guy. Who knows? This may be the work of genius or possibly a savant 
that we couldn't quite comprehend. Over the course of the evening we were 
treated to unique versions of a diverse selection of songs such as Brendan 
Boyer's "The Huckabuck" (gotta throw in a showband tune to keep the crowd 
sweet), Credence Clearwater Revival's "Proud Mary" (when requested to play 
"something by Tina Turner"), The Kinks' "Sunny Afternoon" and "Dedicated 
Follower of Fashion", Neil Diamond's "Sweet Caroline", The Monkees' "I'm a 
believer", a version of "Ghost Riders in the Sky" that was more Tom Jones than 
Johnny Cash along with the usual traditional selection of Irish drinking 
ballads, all delivered in his own style. That style generally being tinny Casio 
style beats (and I don't mean that in a good "Big Boi from Outkast production 
style" way either), hideous instrument textures, slightly over-the-top vocals 
and crimes against auto-accompaniment. Amazingly, despite repeated requests from 
the audience, no Joe Dolan numbers were played. Even pub musicians have 
standards I guess.
While the performance may have had few musical and sonic virtues, in terms of 
pure entertainment value it would be hard to top. Certainly with the right 
attitude and a large group of like-minded, fun-loving friends, it is made all 
the more enjoyable. Only the most dour, serious indie kid could fail to be 
amused. It is interesting to note how men and women respond differently when 
presented with something this cheesy. I have noticed that women do tend to 
respond much more favourably to cheese and are more likely to fully throw 
themselves into the spirit of the occasion. Singing along, cheering and dancing 
without any real sense of inhibition. Us guys on the other hand may enjoy and be 
amused by such cheese, but we do tend to be a little more reserved in such 
situations and feel the need to stand back and at least show we appreciate the 
"irony" of what's going on rather than fully embracing it. There was much 
discussion among the blokes present about how much we wished we had some way of 
recording all this for posterity. One chap even came up with the idea of 
converting the recordings to MP3 and creating a site called "rolandmassacre.com" 
which in true journalistic tradition I plagiarised for the title of this 
article. Good fun, but much more reserved than the girls' antics. Well, I did 
try to show a little reserve and dignity, that is until the band broke into 
their comically bouncy and rowdy version of The Scaffolds' late sixties novelty 
hit "Lily The Pink". With the girls riotously singing along I couldn't hold it 
in any more and my head collapsed into my hands in a fit of uncontrollable belly 
laughter with tears streaming down my face, I couldn't even breathe. Someone 
fetch me an oxygen mask, I think I need to lie down somewhere quiet.
I think this cautionary tale shows that electronic music isn't all edgy cool and 
ambient soundscapes. Outside the accepted worlds of Electronica, Techno, House, 
Electro, Hip hop, Garage, Drum'n'Bass, etc. lies a murky dark underworld of pure 
cheese where Roland Massacres like this take place every night in a friendly 
local near you or even busking on the street. Something needs to be done, I'd 
gladly hand out pump action shotguns and assault rifles to these guys before I'd 
let them within fifty feet of a keyboard. Sadly however, it is too late to do 
anything, Frankenstein's monster has been awakened. Thanks to the unstoppable 
march of technology, capitalism and cheap consumer goods, these innocuous 
looking electronic battle weapons of mass destruction have fallen into the hands 
of the terrorists. Not even George W. Bush can stop the Roland Massacres now and Fatboy Slim should have thought about the consequences a little harder when he 
said "everybody needs a 303".
 
Discuss this article on the CLUAS 
discussion board.
Previous CLUAS Opinion pieces...
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 Homosexuality in pop music and the taboos that still surround it...  | 
Dateline: September 2005 | 
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| Dateline: June 2005 | |
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| Dateline: May 2005 | |
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| Dateline: March 2005 | |
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| Dateline: February 2005 | |
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| Dateline: January 2005 | |
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| Dateline: December 2004 | |
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| Dateline: November 2004 | |
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| Dateline: October 2004 | |
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| Dateline: October 2004 | |
| 
 Roddy Doyle said recently in an interview in The Guardian that Ireland doesn't produce great musicians. Considering that he is currently promoting a novel centred on Louis Armstrong and American jazz, it's possible that he may have been quoted out of a very broad context. Nonetheless, he has a valid point. Read the full article...  | 
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