The CLUAS Archive: 1998 - 2011

17

Cork Indie Music ScenePerplexingly, CLUAS continues to be Ireland's number one website for jazz music (well, at least in the eyes of Google, Yahoo and Bing). Not happy with just addressing the needs of jazz aficionados, CLUAS has strived to earn it metal stripes and we are now the number 1 website for Irish heavy metal music (according to Google and Bing where CLUAS holds both the 1st & 2nd slots on searches for 'Irish heavy metal music', while chez Yahoo we currently hold the 3rd and 9th spots for the same search).

Now we are on our way to becoming the top website for the Cork Music scene. This, er, radical development is thanks to a new page I published on the site last week without any fanfare. The page brings together links to all articles from the first 10 years of CLUAS that relate to Cork bands in addition to reviews of gigs that took place in Cork. I simply stuck a link to this new page from the main CLUAS page and then around the website I found a few instances of the word 'Cork' and I simply changed them into a link that points to the new Cork specific page. I then sat back and let the search engines do the rest...

A week has passed and already the results are impressive for the major search engines, just see the table below:

Search phrase Our ranking on Google Our ranking on Yahoo
cork indie scene 1 2
cork indie bands 1 7
cork indie music 1 not in top 10
cork music scene 4 2

 

[I also checked our ranking on Microsoft's excellent new search engine Bing but it is not - at the time of writing - throwing up CLUAS as a result for any of the above searches. I expect that to change in the next week or two].

To be honest I was not surprised at this quick result. For years I have been honing CLUAS so that it is optimised for search engines and, indeed, a very significant proportion of our traffic comes from search engines. In time I expect this new page to attract a healthy and steady number of new people to the site who are interested in Cork music, and if even a fraction of them become repeat visitors, and maybe even join the CLUAS writing team, it will have been worth the effort.


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Nuggets from our archive

2000 - 'Rock Criticism: Getting it Right', written by Mark Godfrey. A thought provoking reflection on the art of rock criticism.