Music & Advertising: Acceptable Bedfellows?

I can’t remember when it first started, but it appears that in the not too distant past all the musicians in the world got together in a room and decided it was suddenly okay for them to sell their music to the highest bidder and promote everything and anything in the hope that it would take their music to a wider audience.

Surely though when musicians, indie or otherwise, start pimping themselves to the advertising industry they should start devising business plans and hosting AGM’s as well?  Music is supposed to be an art from, but when was the last time you heard anyone talk about ‘the art business’ or ‘the literature business?’ It doesn’t happen because it shouldn’t happen. Art in all its forms should be pure, how else can you believe what the artist is trying to tell you. 

The late, great, Bill Hicks once said ‘Do a commercial, you're off the artistic roll call, every word you say is suspect, you're a corporate whore and eh, end of story,’ and while I’m not saying that Hicks was always right (his views on smokers ‘rights’ I particularly disagree with) he makes a very valid point in this instance. I remember when I heard ‘The Shining’ by Badly Drawn Boy on the Kellogg Cornflakes ad. I remember because I haven’t been able to listen to a BDB song since without thinking about that ad and, therefore, his music has lost its appeal for me.

On the local scene two Irish bands have recently been gaining exposure from high profile television advertisements. Saso feature in the most recent Coors Light ad while The Laundry Shop provide the music for the new Discover Ireland spot with their song ‘Highs & Lows’

 It’s actually The Laundry Shop that inspired this blog. I saw them support A Lazarus Soul recently and was enjoying their set until they finished with the aforementioned ‘Highs & Lows’. People who weren’t interested in a song they’d played all night suddenly paid attention. All well and good, but do The Laundry Shop really want to be known as ‘that band with that song, you know, from that ad?’

 Am I right to agree with The Beastie Boys when they state ‘Don't grease my palm with your filthy cash, multinationals spreading like a rash, I might stick around or I might be a fad but I won't sell my songs for no tv ad.’ Or should musicians use any means possible to promote themselves?

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