Aidan Curran posted on February 06, 2008 15:01
The Thrills (right) are currently enjoying some much-needed TV exposure and interest in France; 'Santa Cruz' is the soundtrack to an advertisement by French credit institution Cetelem. It follows the Blackrock Beach Boys' contribution to another French ad of late: 'Big Sur' was the jingle for a tourism campaign for the Midi-Pyrénées region.
The Cetelem ad features the company's mascot, Credito (how do these marketing guys do it?) - a small green chappie who seems to be made from someone's front lawn. Did some Parisian ad agency guy make a subconscious link between the leafy green man (left) and a band from Ireland, land of leafy greenness? Credito has his own website, if you're interested.
Anyway, the ad: to the hoarse whining of Conor Deasy, small green chappie is seen helping target punter (scruffy indie guy) make his dream come true by financing his new drum kit. And the little fella's so nice that he even carries the drum kit home, and the guy also wants to buy a piano, and it's gas really.
Of course, the Thrills soundtrack would have made more sense if the indie punter wanted to purchase singing lessons.
And the band themselves could do with a bit of support; EMI dropped them after poor sales for their 2007 album 'Teenager'. Let's hope the bank isn't repossessing their drumkit.
Here's the ad, with music from The Thrills. Small green fella, carry their gear for them!
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