Joyside's set was the best of a night of dodgy Britpop. What the evening did show is that there’s a thriving market for rock music in China. The house was capacity-full, the bar was half-dry (no draught beer and the RMB15 (EUR1.50) cans of Yangjing and Tsingdao beer weren’t flying out so faster than the bar staff had time to chill them) and, unlike a lot of recent concerts in Beijing, the vast majority of the crowd was made up of locals. Perhaps it’s the location in no-nonsense centre of town, in the old city, where gentrification hasn’t yet set in and a wholesome dinner costs RMB15 (EUR1.50). Other clubs, like Star Live, sometimes struggle in more salubrious surrounds, or way north up in the nether land of the university district, like D22.
And judging by the number of Union Jacks in sight - on a giant pull down screen over the stage and on specially produced t-shirts on sale at the door - there's a big audience for old-school Britpop in China. Lets see if Whitehall or British Council cash were in the house...
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1999 - 'The eMusic Market', written by Gordon McConnell it focuses on how the internet could change the music industry. Boy was he on the money, years before any of us had heard of an iPod or of Napster.