Well done to the Irish Embassy flew twelve members of a traditional Irish music and dance group, Ceolta Si, to perform at the 2008 Beijing Chaoyang International Spring carnival in February. Ireland has been trying to get noticed among middle class Chinese spenders. It's hard to compete this year given "unlimited" budgets available to the cultural departments at larger embassies in Beijing, says an Irish diplomat here.
Much of the fuss is to help Tourism Ireland, which has struggled to bring Chinese tourists to the Emerald Isle - locals are put off by Ireland not being in the one-fits-all Schengen visa system. An office in Shanghai opened in 2004 has been bringing Chinese travel agents and journalists around the Ring of Kerry and showing off the country’s golf links, horse racing and castles. Guinness, Kerrygold and Bailey's have been doing well here - Kerrygold's sales rose 50 percent last year, the company's top China salesman Karl Long told me last week.
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2003 - Witnness 2003, a comprehensive review by Brian Kelly of the 2 days of what transpired to be the last ever Witnness festival (in 2004 it was rebranded as Oxegen when Heineken stepped into the sponsor shoes).