quote:
Originally posted by off the post
quote:
Originally posted by Unicron
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In fairness, did Today FM not try this when they started out (I think they were called Ireland FM at the time) when they played a fair bit of indie/alternative stuff in the a/noon but found to their detriment that they had no audience so they reverted to the tried and trusted FM104/98 FM routine.
i agree. it seems like a great idea to try and attract the "disinfranchised" listeners who dislike the usual stuff from 98fm et all, but the question always comes back to who listens to the radio during the day. most people cant 'cos they are at work. in offices where there is a radio playin, theres more than one person listening so you often end up selecting the least offensive lowest common denominator crap, so that know one dilikes it too much. theres just no real market during the day.