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Last Post 6/9/2005 10:04 PM by  eoghan
CLUAS Opinion: Ring tones
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eoghan
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6/9/2005 10:04 PM
    Post your comments here on the latest CLUAS Opinion piece in which CLUAS writer Brian Farrelly reflects on the rise of ring tones to the top of the charts and what it might mean for the music industry. He also has a few thoughts on the opportunity ring tones may present for indpendent musicians... Read it all here: http://www.cluas.com/opinion/ring_tones.htm Cheers eoghan
    Binokular
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    6/9/2005 10:43 PM
    Brilliant! really original take on the whole thing, music without the artist, very well thought out. (By the way Eoghan, I see you haven't censored the Crazy Frogs, man..er..froghood, Cluas is gettinng a bit risque these days! ) The only thing I think Brian hadn't quite thought out was Musicians should give away free real-tones and spread their tunes virally. Sounds good, and will help promote an artist but I can't see too much incentive unless you're a "copyleft" artist, who just wants to get their stuff out there and isn't worried about money. You could say that its a way to promote an album, but I don't see the concept of buying entire albums fitting in too well with the disposable culture of folks who buy ringtones. Also the ring tone is a fashion statement, so the tune needs to be either recognisable to everyone around in 10 seconds flat, or immediately attention grabbingly gimmicky. Not too good a scenario for an unknown independant artist. Would Blue Monday have been just as good if it were released as a ring tone? Well if it were released today maybe, but on an early polyphonic phone it might have sounded a wee bit crap. Now, don't get me wrong Blue Monday actually stands up quite well as a song even without the signature thumping bass line and drum pad fills as this laid back semi-acoustic version shows: http://www.flunkmusic.com/bluemonday.html ...the thing is like a lot of dance music it get much of its character from the machines used to create it. Also phones don't have subwoofers, Blue Monday is best heard (and felt) LOUD with the bass doing strange things to your internal organs. It'd still be good as a ringtone, and like Kraftwerk tunes, ideally suited, but it wouldn't quite have had the same impact as it would on folks hearing it on a club soundsystem in the 80s. Overall though, great piece Brian, its the mutts nuts, no better still, the amphibians genitalia.
    Daragh
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    6/10/2005 9:20 AM
    great article. It'll be interesting to see if bands do try to promote themselves via ring tones, I cant really see it working for eh, more 'serious' bands, but for the more hardcore pop faction (Girls Aloud etc) it could work really well. I do think it is quite different from giving away free mp3s, mainly for the reasons Binokular has given above, and also the fact that you get a full tune,
    Unicron
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    6/10/2005 7:18 PM
    Good piece. However I think you forgot that some phones are NOW able to play MP3's as ringtones and real tones are kind of redundant before they even got off the ground. And you can put them on your phone for free. Friend of mine has the Ramones whenever he gets a text and Tom Waits whenever he recieves a call.
    aidan
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    6/10/2005 7:23 PM
    my phone just goes 'ring ring' and it's still a better tune than that coldplay single.
    Unicron
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    6/11/2005 3:24 PM
    Zing!!
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