http://www.guardian.co.uk/uk_news/story/0,,2206551,00.html

Research revealed yesterday that a mere 38% of people downloading the album were willing to part with anything at all. Two thirds paid only the 45p charge for handling, according to ComScore, a digital measurement group.

The company said the average amount that less frugal fans were willing to pay was still a paltry $6 (£2.90) - far below the price of a CD or the amount a digital album would cost to download from the Apple iTunes store.

During the first 29 days of October, 1.2 million people worldwide visited the In Rainbows site, with a significant percentage of visitors ultimately downloading the album. The study showed that 38% of global downloaders of the album willingly paid to do so, with the remaining 62% choosing to pay nothing. The percentage downloading for free in the US (60%) is only marginally lower than in the rest of the world (64 %).

I'm 90% certain that that's bulls**t.





If you elected to pay nothing you didn't pay the credit card fee.